When we think about brands that do great things, likely Disney is towards the top of the list. 

The “mouse” (as we affectionately referred to the company when I worked there “once upon a time”) is great at a lot of things. 

Connecting with an emotional bond with their customers… check

World-class operations… check

Creating a raving fan set of customers who purchase whatever they come up… check

Profitable innovation… check

Creating a great culture for employees and customers… check

Would you like to learn how you can add a little Disney “magic” to your business?

I am excited to welcome Dan Cockerell, the former head of the Magic Kingdom and Epcot at Walt Disney World, to this episode to talk about how you can create a culture of excellence in your business and create a little “magic” along the way…


Connect With Dan Cockerell


Connect With Kevin Sanderson


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