Welcome! Thank you for joining Kevin as he invites you along for the ride – exploring opportunities in the ecommerce marketplace. On this episode, you’ll hear from Kevin as he explains how he got started in the ecommerce marketplace, what led him to finally pull the trigger, helpful influences he had along the way, and much more.
If you find yourself wondering if starting an ecommerce business is right for you, you’ve come to the right place! Grab a cup of your favorite beverage and come along for the ride.Hear all about exploring opportunities in the #EcommerceMarketplace on the very FIRST EPISODE of #MaximizingEcommerce with your host, Kevin Sanderson! #Ecommerce #AmazonSeller Click To Tweet
Outline of This Episode
- [0:20] Kevin’s introduction to this episode.
- [2:10] What is Kevin’s background in the ecommerce marketplace?
- [5:20] Kevin explains what led him to make a pivot in his career.
- [8:30] A taste of ecommerce success.
- [12:00] Experimenting with a private label brand.
- [14:40] How Scott Voelker helped Kevin take action and quit his day job.
- [17:00] There is a hole in the marketplace – an ecommerce business can help fill it!
- [19:40] Kevin’s promise to podcast listeners.
- [21:30] Closing thoughts.
How Kevin got started in ecommerce
What does it take to get started in the ecommerce marketplace? Kevin was wondering the same thing back in 2004 when he decided to dip his toe in the ecommerce waters.
Kevin bought some Nike golf clubs and thought he’d try his hand at reselling them on eBay. He was SO excited to make a quick profit and ride the wave. Unfortunately, Kevin quickly discovered that he was out of his element and had made a substantial miscalculation. It turns out that the Nike golf clubs weren’t selling for much more than he had purchased them for on eBay.
This rude awakening was Kevin’s first experience with the ecommerce marketplace, and it would be his last experiment for several years – can you blame him?
A taste of ecommerce success
Fast-forward a few years in Kevin’s story – he just got his middle management position in the hospitality industry eliminated, and now he’s working at a friend’s insurance agency. He was making ends meet, but he kept noticing that itch to branch out and start something of his own.
Deciding to scratch that itch, Kevin, reluctantly began to dip his toe back into the ecommerce waters. He went to his local Walgreens store and purchased a ton of their clearance items and sent them into Amazon to list them for sale (this is known as retail arbitrage). Kevin waited and constantly checked his Amazon account – no movement. Then one day – a bite! He had his first ecommerce sale, and he was HOOKED!What is it like to get that first taste of #Ecommerce success? How do you build upon that success in the #EcommerceMarketplace? Find out on this #podcast episode of #MaximizingEcommerce with your host, Kevin Sanderson! Click To Tweet
Ripping off the band-aid
Next, would come the hard part – ripping off the band-aid. As Kevin started to string together a few retail arbitrage sales, his confidence and excitement only grew. Shortly after that initial success, Kevin started experimenting with a private label brand.
After some months walking the tight-rope between his ecommerce business and his day job at the insurance agency, Kevin decided to make a bold move and step out on his own – no safety net. As you can imagine, Kevin was terrified! Thankfully, his gambit paid off, and he was able to get his business off of the ground and performing at a comfortable level of success.
Where does the story leave Kevin today? Right here! You are part of the next chapter in Kevin’s journey. As he continues to expand his ecommerce business, Kevin invites sellers from all walks of life and varying degrees of success to explore the ecommerce marketplace with him.
While Amazon is a great place to start – Kevin knows the value of creating assets off of Amazon will lead to long term success and sustainability. His promise to sellers like you is that he’ll show up week after week and deliver the goods. It’s Kevin’s goal to put out weekly, helpful, and useful content. He’ll lean into his skill set and experience (Amazon selling and international marketplaces) where he can, and he’ll bring along subject matter experts to help.
Are you in for the journey? What content do you think will help sellers like you along the way?Want to learn more about the ins and outs of the #EcommerceMarketplace? You’ve come to the right place! Join Kevin Sanderson as he embarks on a journey to make the most of the vast opportunities available - you don’t want to miss it! #Ecommerce… Click To Tweet