Building your own ecommerce store is tough.  Sure it sounds great having your own store and not paying commissions to a marketplace or having to confirm to a strict terms of service.  Plus you get to control the customer experience.

The challenging part is that you have to figure out your own design and how to lay it out.  AND unfortunately, you have to get people there.  

So how do you setup your own store for success?

I am excited to have on Kurt Elster from Ethercycle and the host of the Unofficial Shopify to discuss how to create a successful online store.  We focus on Shopify, and much of what we talk about can be applied to just about any shopping cart platform.

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