Are you already an Amazon seller and interested in learning how to sell on Amazon in Australia? Or are you just starting and want to know what it really takes to become successful? If you’re looking to build your business to a global scale, Australia is a great market for you to dive into. Today Hamish Conway joins us to talk about the ins and outs of selling on a global scale and how to make the Australian Marketplace work for you!
Hamish Conway graduated from the University of Otago with education in marketing, economics, and accounting. In 2013, he started selling on Amazon internationally. Within one year he was making seven figures! Now, along with partner Sophie Howard, he runs Sell Global. They are dedicated to helping entrepreneurs launch their products around the world exporting through Amazon.If you’re interested in being an #AmazonSeller on a global scale you don’t want to miss this episode of Maximizing #Ecommerce with guest Hamish Conway—all about selling on Amazon in #Australia! Click To Tweet
Outline of This Episode
- [1:10] Kevin introduces his guest, Hamish Conway
- [4:10] How does the Australian marketplace compare to the US?
- [9:30] Why you should stake your claim in Australia
- [11:35] Amazon’s beginnings in Australia
- [19:00] Hoops to jump through to sell
- [25:00] How to register your company (after maybe a year of operating)
- [30:00] Tips to launch in Australia
- [34:10] Where to get more information!
How does the Australian Marketplace compare to the US?
Amazon officially launched its Australian version of the website on December 5th, 2017. Even though Australia has the same landmass, it has a much smaller population than the US, coming in at approximately 24.6 million—the US is approximately 326.6! So Australia has a smaller marketplace, but also fewer sellers and less competition.
If you’re a resident in Australia you know that their biggest online marketplace is eBay. Whereas Amazon dominates the marketplace in the US. Last year, eBay boasted 68 million visits to their website in a single month, with Amazon trailing at 11 million. But Amazon is slowly making progress towards catching up, growing at approximately 11 million visits a month since May of last year. Keep listening as Hamish and Kevin discuss the upside of the growing Australian market.
Why you should stake your claim in Australia
Australians are familiar with Amazon.com and approximately 500 million dollars in sales on the site come from Australia! Now, with the launch of Amazon.com.au just a couple of years ago, Amazon is looking to change the game and offer a better customer experience. Now with fulfillment warehouses in-country, delivery times are shortened and more products are available.
As a seller, this is the prime time for you to grow into global sales. Sponsored ads became an option on Google in June, whereas previously the only way to drive traffic to your business was your personal network or database. This is a huge step for Australian marketing, and it’s now easier than ever to rank on the first page if you know what you’re doing.
Australian Ecommerce is growing at 1.3 billion dollars a year—isn’t that a market worth diving into?! Listen to the episode as Hamish and Kevin talk in-depth about the long-game Amazon is playing in growing their business—and yours—in Australia.The Australian #Marketplace is smaller than the US, but there is HUGE upside for an #AmazonSeller to dive into it. Tune in to this episode of Maximizing #Ecommerce to find out why! Click To Tweet
Hoops you may need to jump through to sell on Amazon in Australia
Of course, any good business starts with thorough research of the products you’re looking to sell. Is it something the market is looking for? Can you obtain good margins on the product? As you ask yourself these questions, you also want to consider how much product to start with. Hamish suggests starting small with 10-20 SKU, maybe 5-10 units of each. By starting small and seeing what sells, you save yourself the change of losses.
If your sales begin to approach, say, 75k a year, then it’s time to apply for an Australian Business Number (ABN). You’ll also need to register for Goods and Services Tax (GST). About 1/11th of the sale price of any item has to be paid towards the Australian Taxation Office (ATO). Hamish says that the hardest part is importing your goods into Australia. Keep listening as the details of setting up an ABN, GST, and the importing process is covered—this is something you do not want to miss!
How to sell in Australia: start small and build momentum
Launching your business in Australia is similar to launching in any other country. You want to leverage social media, pay per click (PPC) advertising, and even take advantage of offering lightning deals. At this point, it should not be hard for you to rank on Amazon for your product and start building your sales.
Hamish also recommends diversifying and considering selling on eBay or Catch as you start to grow your Amazon sales. Since eBay still has more traffic, it’s a valid option to bring in revenue as Amazon.com.au continues to grow. Hamish covers some tips for utilizing Fulfillment by Amazon (FBA) as well as current trends in goods sold—listen to this episode of Maximizing Ecommerce for the juicy details!On today’s episode of Maximizing #Ecommerce, special guest Hamish Conway covers the hoops you may need to jump through to be an #AmazonSeller in #Australia. Listen for all the important details! Click To Tweet
Resources & People Mentioned
- Sell Global
- Dolman Bateman Accounting
- FBA Prep Australia
- Pro Prep and Fulfillment
- Australian Business Number (ABN)