Part of being an entrepreneur is understanding marketing.  It is critical to not just understand how PPC platforms work (which is very important)… it is also important to know how marketing, in general, works.

In the end, the goal is to get the attention and eyeballs of your potential customers, and guide them down the path from prospects to paying customers.

Marketing strategist, Josh Brown, gives us a crash course in various channels of marketing from TV ads all the way to online ads.  Enjoy the conversation… 

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