Many ecommerce sellers have aspirations of one day selling in big box retail stores, and most of these brands tend to start on Amazon and then eventually branch out to some brick and mortar stores once they have some experience selling on Amazon.
My guest, Nanette Hunter, actually went about it the other way around… she started selling her products in brick and mortar stores (including some big name, big box retailers). Then she eventually made her way to Amazon.
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