Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns.  On this episode of the podcast, he comes on to discuss what he has learned.

He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.

From there, we discussed some of the metrics that he looks at when optimizing accounts.  It gets a bit technical, so grab a pen and paper…


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