Generally we think of creating a brand on Amazon as starting with data.

We often look at BSRs, keywords, reviews, listing quality of the competition and a variety of other factors to decide if a product is a good opportunity.

My guest in this episode, Travis Marziani, started off with more of a passion project before deciding what to pursue.  Then he figured out all of the Amazon stuff later.

He has a unique story of how his ecommerce career led him this direction….


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